Ok, today I'm going to touch on cars or more specifically car manufacturers. There is a time in history that when someone wants to be left alone, all he needs to do is to buy a Korean car. The parents will be ashamed of the son, wife opting for public transport and kids generally call out some strange name in Bangladeshi language to their father at the first sight of their transport home arrive at the school gate. Such was the reception and such was the impression that Korean cars gives to their owner. Generally, if you want to be disowned by your parents, get a quick divorce and make your kids to hate you; all you need to do is go over to the nearest Hyundai or Kia dealership and sign on the dotted lines to purchase the ANTI-SOCIAL machine. Instant loneliness beckons......don't believe my ramblings? Take a look at these..
Ok, not a person to sugar coat or mince my words, why anyone would fathom owning this instant automotive turn-off is beyond me. If it is given for free then it is understandable. If I ware given one as a present; most probably the person who gave me a Hyundai or Kia hates me and want to destroy my life. Jeremy Clarkson once mention that if someone he knew owns a Korean car, he would take them off the Christmas card mailing list, pretend not to know them and be utterly embarrass to stand beside one.
Truth to be told, Korean cars of the early 90s are crap. There is no design fluidity, there is no design identity, there is no signature image, there is crappy Mitsubishi technologies and there is zero 'lust' factors in their car design. Only patriotic Koreans buy them and perhaps a few people intend on being alone and pushing love ones away. There was a sick joke that if you want a divorce, get a Hyundai.
However, Koreans are resilient. Their cars used to be crappy, but it is cheap and cheerful. A D-segment car would sell at a C-segment car prices. You pay dirt and get a lot of wheels, perfect for those looking at cars as a mere transport from point A to point B. In short, folks who own a Hyundai or Kia would probably hate their cars and could be considered borderline sadist; the way they hurt their own eyes and the eyes of others!
Koreans, the people from KimChi land took it all in. No complaints, no reasons being given, no blaming others and no nonsense from them. They work their arse off, hire the correct people based on their ability not nationality, knuckle down, grit their teeth and work their socks off. They learned to create soul in their cars from the Italians, attention to details from the Germans, efficiency from the Japanese and Determination to succeed from cultured from their KimChi spirit, the end results speaks very highly of their effort;
The 2010 Hyundai Sonata(I might get this one, hehe!)
2009 Kia Koup(too bad I love my Fiat too much but a stunner nonetheless)
North American Hyundai Genesis Coupe(another hit by the Kimchi ppl)
The New Hyundai Tuscon - Looks better than the RAV4
2011 New Kia Sportage - Move aside CR-V
Kia Sorento - Silly Bean's new car if all goes well
So come end of the year, I might be owning 2 Korean cars! To think that a decade or two ago they were the laughing stock of automotive world is scary. They improve so much during the 2000's churning good quality cars with solid engineering foundations with cars like the Accent, Elantra, Rio and Spectra. It was cheap and good to run but lacking that design finnesse of top notch car manufacturer possesses.
And now the coming of age for the Korean cars. And I'm so ready to own a Korean car now and wouldn't be risking my friendship, relationship and style. Moreover KimChi cars has lots of goodies with low pricing, slap that together with a desirable body-shape and we have a winner! Moreover the tech department of the Korean has improve so much that there is little room to differentiate between Japanese, American or French cars in terms of reliability, power, refinement, efficiency and so on! So let's hope my plan goes well and I'm be having some KimChi cars to go around soon....
Moral of the story, do not be afraid of criticism and insults. Take them as positive energy and prove that you have what it takes to succeed. You can sulk about it but you can also do something about it. If you choose the Korean way you will endure a lot, learn a lot and will probably have just reward! So here you go, Korean cars will be the next big thing in the agenda, and the Korean car jokes will sound like an awful tasteless joke in the next few years. Maybe we can choose Proton as the mule the next time we want to crack an automotive joke!
Long live Hyundai & Kia(World Number 5) and slow death to boring cars from Toyota!
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